For founders who are exploring
A business coach, or a co-founder?
Many founders search for a business coach in Amsterdam and find three very different kinds of help. This page explains the difference. Then you'll read who Go Delphi is, and isn't, for.
Three kinds of help
Who decides the answer
Personal attention comes with all three. So does speed. The difference is who decides the answer, and what happens after.
01
Advice
A consultant studies your question and delivers a report. The answer comes from outside. Afterwards, you're on your own again.
02
Coaching
With coaching, you hear how someone else would approach it. The answer stays theirs. What you do with it is up to you.
03
Co-founder as a service
The answer is yours. We find it together, you decide, and I hold you to it. Even when that gets uncomfortable months later.
In practice I use all three. Sometimes I simply tell a founder how I'd handle it myself. That's the exception. The third is the standard.
Honest about the limits
When a regular business coach is the better choice
Not every question fits this approach. Choose a regular business coach if you mainly want to be told what to do. At Go Delphi we discover the best direction together. That takes more time, and it asks more of you. I'd rather say that upfront.
Who this is for
For founders who want to scale
Go Delphi guides founders of companies between 1 and 40 FTE who want to scale but lack structure. About sixty percent of the clients are agencies, from advertising and finance to influencer and video production. Guidance takes the form of one-on-one sessions with the founder, plus sessions with the management team where there is one. The office is at Emmalaan 7 in Amsterdam, and the service area covers the Netherlands and Belgium.
Wouter Glaser founded seven companies, Go Delphi included, and sold three of them. Glasnost was his own PR and marketing agency, grown to forty people. Under his leadership it reached one million euros in EBITDA, after which he sold it to advertising group Ace. Go Delphi has worked with 140 founders so far.
Frequently asked questions
Questions about this approach
What's the difference between a business coach and a co-founder as a service?
With coaching, you often hear how someone else would handle it. With co-founder as a service, we discover together what fits. You make the choice, and I hold you to it.Is Go Delphi a business coach in Amsterdam?
Yes, I am that too. I work very personally and one-on-one with founders, based in Amsterdam. What matters is this: you decide the answer, and I hold you to it.When is a regular business coach the better choice?
If you mainly want to be told what to do, instead of discovering the best direction together.Which companies is Go Delphi for?
For founders of companies between 1 and 40 FTE who want to scale and are missing structure.Do you take on every client?
No. I look just as critically at you as you look at me. If the energy doesn't click, I won't start a program. I work with a limited number of clients at a time, so I choose carefully.How often do we talk, and where?
Usually every four to six weeks. That can be online, but most founders come to my office on Emmalaan in Amsterdam. Parking right outside is always available.What does guidance from Go Delphi cost?
Programs run from 450 to 1,700 euros per month. The amount depends on the program, the size of your company and the intensity. You can scale up or down every quarter.Have you sold a company yourself?
Yes. I founded seven companies, Go Delphi included, and sold three of them. Glasnost was my own PR and marketing agency, grown to forty people. It reached one million euros in EBITDA and was sold to advertising group Ace.